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Understanding the Hispanic Market in the U.S. If you think a simple language swap is all it takes to reach the 65 million Hispanics in the U.S., think again. A strong Hispanic marketing strategy involves much more than translating English campaigns…

I always love thought-provoking conversations with Anne Gregory. She's a bit of a luminary in the field of Public Relations and Marketing. Anne, with her extensive background as a former chair of the Global Alliance, the Chartered Institute of Publi…