In a world where AI and brand authenticity are increasingly intertwined, businesses are producing more content than ever — but often at the cost of their most valuable asset: their story. As Nick Usborne explains in this week’s episode o…
In a world where messages cross borders faster than ever, brands entering new regions need more than a clever slogan – they need emotional intelligence in African PR. Like the chameleon that changes colour not to disappear but to be understood…
Flattered to Death? Why PR Needs Visible Leaders, Not Louder Feeds LinkedIn visibility for PR professionals isn’t about chasing vanity metrics—it’s about showing up with credibility, clarity, and care. In this Stories and Strategi…
Flattered to Death: The AI Sycophant in the Room AI sycophancy in public relations is already here. Every time we ask a chatbot for ideas and it tells us they are brilliant, we step into the same enchanted space as the fairy tale queen and her flat…
Is Attention the New Currency in Public Relations? The attention economy in public relations is no longer a theory, it is the day to day reality for communicators trying to be heard in a world of infinite content. In this Stories and Strategies epi…
Stop counting hits and start scoring runs PR measurement outcomes over outputs is the lesson at the heart of this episode. A vivid baseball parable sets the scene. One team cheers every single while the other quietly puts runs on the board. In publ…
Jack Benny, Fred Allen, and what PR can learn from a changing stage Answer Engine Optimization for PR started the day radio met television and one performer adapted faster than the other. The famous mock feud between Jack Benny and Fred Allen delig…
Understanding the Hispanic Market in the U.S. If you think a simple language swap is all it takes to reach the 65 million Hispanics in the U.S., think again. A strong Hispanic marketing strategy involves much more than translating English campaigns…
I always love thought-provoking conversations with Anne Gregory. She's a bit of a luminary in the field of Public Relations and Marketing. Anne, with her extensive background as a former chair of the Global Alliance, the Chartered Institute of Publi…