Community Engagement Episodes

In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demonstrate the power of agility in corporate communications today. A – Adopt a ...

There may be an emerging overreliance on generative AI in marketing and Public Relations. While artificial intelligence can enhance efficiency and creativity, it shouldn't overshadow fundamental marketing strategies. PR and marketing often focus too much on tactics like AI, neglecting the importanc…

Communicating with your kids is never easy. Imagine your child still hasn’t cleaned their room although you’ve asked them to numerous times. You probably don’t need to imagine. You remind them again, this time in a stronger tone, perhaps even demanding. And they either don’t or they do but the comm…

In the summer of 2023 a series of wildfires across Canada's province of British Columbia resulted in mandatory evacuations. Only problem was people refused to leave. Worse, they began sabotaging emergency equipment. This episode shares the efforts of the Communications team in trying to fix that.

Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Keeping politicians on message and on strategy can be tough. In this episode we explore a few ways to do it. Listen For 4:35 Storytelling in Political Communication 5…

Are we ready yet to adopt VR, AR and XR? Is it time to really use virtual reality in public relations strategies? The University of Oregon thinks so.