There may be an emerging overreliance on generative AI in marketing and Public Relations. While artificial intelligence can enhance efficiency and creativity, it shouldn't overshadow fundamental marketing strategies. PR and marketing often focus too much on tactics like AI, neglecting the importanc…
In the summer of 2023 a series of wildfires across Canada's province of British Columbia resulted in mandatory evacuations. Only problem was people refused to leave. Worse, they began sabotaging emergency equipment. This episode shares the efforts of the Communications team in trying to fix that.
Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Keeping politicians on message and on strategy can be tough. In this episode we explore a few ways to do it. Listen For 4:35 Storytelling in Political Communication 5…
Regardless of how one attains the status of “Thought Leader” it’s important for companies to provide the time and resources for thought leadership development. It should be an intentional part of a leader’s role, rather than just a side project. When nurtured correctly, it can yield significant ben…