Management Episodes
Beyond the Script: Effective Customer Service Communication
Effective customer service communication is a key ingredient to business success. But how much do we really know about the science of it?
The Double-Edged Sword of Generative AI and Why it’s Part of a Broade…
There may be an emerging overreliance on generative AI in marketing and Public Relations. While artificial intelligence can enhance efficiency and creativity, it shouldn't overshadow fundamental marketing strategies. PR and marketing often focus too much on tactics like AI, neglecting the importanc…
How to Communicate – When People Won’t Evacuate
In the summer of 2023 a series of wildfires across Canada's province of British Columbia resulted in mandatory evacuations. Only problem was people refused to leave. Worse, they began sabotaging emergency equipment. This episode shares the efforts of the Communications team in trying to fix that.
Finding the Four Minute Window
In this episode we speak with the chair of the Public Relations Society of America (PRSA) Michelle Egan, exploring the modern role of communications professionals as we embrace emerging artificial intelligence. And we look at how the role might change over the next 50 years as technologies continue…