Communications Episodes

In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demonstrate the power of agility in corporate communications today. A – Adopt a ...

Effective customer service communication is a key ingredient to business success. But how much do we really know about the science of it?

In this episode Anne Gregory, a past chair with the Global Alliance and CIPR says a new approach to PR evaluation is needed. One that marks a step toward a new direction, emphasizing a more inclusive and responsive evaluation framework.

There may be an emerging overreliance on generative AI in marketing and Public Relations. While artificial intelligence can enhance efficiency and creativity, it shouldn't overshadow fundamental marketing strategies. PR and marketing often focus too much on tactics like AI, neglecting …

Communicating with your kids is never easy. Imagine your child still hasn’t cleaned their room although you’ve asked them to numerous times. You probably don’t need to imagine. You remind them again, this time in a stronger tone, perhaps even …

In the summer of 2023 a series of wildfires across Canada's province of British Columbia resulted in mandatory evacuations. Only problem was people refused to leave. Worse, they began sabotaging emergency equipment. This episode shares the efforts of the Communications …

Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often humorous moments. Keeping politicians on message and on strategy can be tough. In this episode we explore a few ways to do it. Listen …

Are we ready yet to adopt VR, AR and XR? Is it time to really use virtual reality in public relations strategies? The University of Oregon thinks so.

Regardless of how one attains the status of “Thought Leader” it’s important for companies to provide the time and resources for thought leadership development. It should be an intentional part of a leader’s role, rather than just a side project. …