Marketing Episodes
The Double-Edged Sword of Generative AI and Why it’s Part of a Broade…
There may be an emerging overreliance on generative AI in marketing and Public Relations. While artificial intelligence can enhance efficiency and creativity, it shouldn't overshadow fundamental marketing strategies. PR and marketing often focus too much on tactics like AI, neglecting …
How to Communicate – When People Won’t Evacuate
In the summer of 2023 a series of wildfires across Canada's province of British Columbia resulted in mandatory evacuations. Only problem was people refused to leave. Worse, they began sabotaging emergency equipment. This episode shares the efforts of the Communications …
Immersing Ourselves in AR, VR and XR Technologies. The Next Wave in C…
Are we ready yet to adopt VR, AR and XR? Is it time to really use virtual reality in public relations strategies? The University of Oregon thinks so.
The Four Traits of Inspiring Thought Leaders
Regardless of how one attains the status of “Thought Leader” it’s important for companies to provide the time and resources for thought leadership development. It should be an intentional part of a leader’s role, rather than just a side project. …
Diverse Perspectives, Powerful Results: Multicultural Marketing Insig…
Multicultural campaigns are just good business. In this episode we connect with Cuban American Manuel Machado from CCOM Group which specializes in multicultural campaigns.
Change Your Mind = Change Your Brain
What happens physically to our brain when we "change our mind?" When we begin to think different about something there are actual biological and chemical changes that happen within us. The truth is when you change your mind... you change …