Episodes

Is your media diet making you smarter? Or just more stubborn? In this episode, we sit down with senior communicator and former journalist Mark Burey to explore how the collapse of shared truth is reshaping public relations. F...

Are public relations and marketing two distinct disciplines—or is PR simply one piece of the broader marketing puzzle? It’s a question that stirs up strong opinions in boardrooms, agencies, and comms teams alike. Some argue P...

Most PR strategies still focus on the big three: social, legacy media, and search. But while everyone’s watching the headlines, the real conversations—the ones shaping trust, behavior, and brand reputation—are happening in pe...

What does public relations look like in a country where radio is still growing, social media still exploding, and communication reaches from rural villages to global platforms? In this episode, we take a closer look at Zambia...

Employee engagement is evolving — and the old assumptions no longer hold. Today, workers want more than a paycheck. They want growth, flexibility, and to feel like their voices matter. In this episode, we unpack surprising ne...

More Americans are turning down the volume on domestic news — and turning up British voices instead. From BBC to The Guardian, outlets across the Atlantic are reshaping how U.S. audiences see their own country. Why is this ha...

Feeling stuck or stressed at work? You might just need to GROW your way out. Executive coach Sarah Waddington shares the power and practicality of the GROW model — Goal, Reality, Options, Way forward — in transforming workpla...

Reputation is often treated like an invisible asset—vital but fragile. And while we insure everything from homes to art collections, very few think to protect their name. In this episode, we speak to PR pioneer Mark Borkowski about a bold new product: crisis insurance for individuals. It’s not just…

What makes a workplace culture truly thrive—especially in the pressure-cooker world of creative agencies? Can you REALLY be tough on the work but kind to your people without compromise? Jo Carr, co-founder of Hope and Glory a...

In an age where opinions form faster than facts and headlines spark outrage before understanding, how do brands, leaders, and storytellers stay credible? Is your opinion truly yours? Or just an echo of your tribe? In this epi...

What happens when the man behind the headlines becomes the headline? Former tabloid editor and Downing Street comms chief Andy Coulson opens up about his very public fall from grace — from resignations and scandal to serving ...

The media landscape is changing – and fast. In this episode, Tina McCorkindale, President and CEO of the Institute for Public Relations, breaks down the shift away from traditional news and the rise of emerging media. Drawing...

The public relations industry has long been recognized as a female-dominated field, with women making up approximately two-thirds of the workforce. However, when it comes to leadership, women remain significantly underreprese...

Curzon Public Relations CEO, Farzana Baduel , joins the world’s most-listened-to PR podcast, as Guest Resident Co-Host! Alongside host Doug Downs, SCMP and producers Emily Page and David Olajide MPRCA , this season will explo...

Ideas shape the world, but only when they’re communicated effectively. Some individuals have a remarkable ability to present their ideas in a way that captivates, influences, and inspires. A well-crafted and powerfully delive...

This episode is in honour of Podcasthon and in support of the Canadian Cancer Society When facing a life-altering cancer diagnosis, how much does communication—between doctors, patients, and loved ones—truly matter? In this d...

What if the key to development isn’t learning more—but unlearning first? In this episode, we explore how rural communities in underdeveloped nations can shape their own futures by moving beyond Western-imposed models of engag...

In a world where technology is increasingly intertwined with human emotions, a new frontier is emerging—artificial intelligence that can understand how we feel. Imagine an AI system that doesn’t just analyze data but senses o...

This episode originally published in May 2024. At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meeti...

Personal branding isn’t just for influencers or CEOs—it’s for anyone who wants to stand out, build trust, and create new opportunities. Whether you’re an employee, entrepreneur, or freelancer, the way you present yourself can...

Ever created a PR or communications plan, only to stash it away and forget about it? You’re not alone. Guest Michelle Garrett breaks down why so many businesses struggle to execute their PR strategies—and what they can do to ...

As brands seek to cut through the digital noise, a fascinating trend has emerged: recording conversations with CEOs and decision-makers to create authentic, shareable content that humanizes their leadership. Kendall Breitman ...

Fractional Leadership is a growing, and possibly permanent, trend of fractional leadership and why it’s becoming a permanent shift in the business world. As organizations face leadership gaps, budget constraints, and rapidly ...

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool. The average time on TikTok in 2024, per user, is ...