Media Relations Director
I'm working with Megan Shroy, Founder & President of the Columbus-based communications firm Approach Marketing. Megan built her agency as fully remote in 2010, and will continue to operate virtually. While many large PR and marketing firms are now implementing in-office mandates, Approach is doubling down on operating remote 100% as they continue to grow in both employees and clients. The staff is filled with big agency (Edelman, Ketchum) alumni who are choosing to work for an employer that won't back track on in-office policies. With this, comes challenges of building community. Megan has embraced how AI helps bond her team together with virtual walks, running challenges and regional meet-ups.