Founder
Nick Musica, the Founder & CEO of Optics In LLC.
As an SEO professional since 2003, Nick launched my SEO & content creation consultancy (https://opticsin.com/) in September 2019 to support small & medium-sized businesses and startups with their SEO needs.
We specialize in SEO:
• SEO / Search Engine Optimization services
• SEO audits
• Link acquisition
• Long-form content creation
• SEO coaching
• SEM / PPC
As a hands-on expert, Nick Musica leads efforts, grows teams and gets his hands dirty in the process.
Here are a few highlights of those efforts:
As CEO of CBDOilReview.org, SEO traffic increased by 45% & affiliate revenue increased by 53% within 3 months of his joining the company.
As the Director of Content & SEO of DMV.org, SEO traffic increased from 85M visits to 185M visits a year over a 6-year period.
As the SEO lead at Esurance.com, SEO traffic resurrected out of a 5-year SEO slump to achieve a 30% market share of “car insurance” terms and 7% market share of “auto insurance” terms in the organic listings of Google.
Nick co-authored When Search Meets Web Usability, a book about SEO and web usability, in April of 2009.
He taught a masters-level class on User Experience at NYU and has presented at SMX in Germany and ClickZ in San Francisco.