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May 23, 2021

Nudge Theory Part II with Rory Sutherland

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Season 2

One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative at the same time is hardly new – perhaps only the term “Nudge Theory” is what’s new.
 
In this episode we explore whether Nudge Theory is a brilliant concept of behavioural economics making life better for people, or a euphemism for psychological manipulation and social engineering.

Guest Rory Sutherland, Vice chairman Ogilvy UK
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