Voted Number One PR Podcast in Goodpods

Season 2

June 6, 2021

Using Communications to Power Small Business

We know it as comms-pros – communications is the glue that holds a business together. But too often smaller businesses can’t afford professional comms. It’s a pure expense that doesn’t seem to directly generate revenue. In th...

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May 23, 2021

Nudge Theory Part II with Rory Sutherland

One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative at the same time is hardly new – perhaps only the term “Nudge Theory” is what’s new. In this e...

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May 9, 2021

Nudge Theory Part I with Rory Sutherland

Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can …

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May 2, 2021

The Sin of Slow in Crisis Communications

Research shows more than one-quarter of crises spread to international media within an hour; two-thirds of crises reach media outlets worldwide within the first 24 hours (Freshfields Bruckhaus Deringer). The democratization o...

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April 25, 2021

From the Language of Science to the Language of People

There has never been a more important time for good science communication. Not only is it important for us to understand the value of evidence-based solutions but to actually understand the fallibility and imperfection of sci...

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April 18, 2021

How to Be a Great Podcast Guest

Podcasts are radio but on demand, dedicated to your niche interest, and (for the most part) commercial free. There are two million podcasts worldwide right now and counting. And lots of them need guests!! They are a terrific ...

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April 11, 2021

The Invention of Color

As early as 40,000 years ago humans used a combination of soil, animal fat, burnt charcoal, and chalk to create colour palettes (or color in America). We know that story… but here’s the one we don’t know. In a world …

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April 4, 2021

The Epigenetics of Leadership

LEADERSHIP COMMUNICATIONS SERIES - Episode 4 The emerging science of epigenetics explains how our lifestyle and environment have influence on our gene expression over time. It’s a growing field of research that’s changing the...

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March 28, 2021

Communicating with Elite Performers

LEADERSHIP COMMUNICATIONS SERIES - Episode 3 There are many articles written by psychologists about the “theory” of working with elite-level performers; extremely few people actually get to do it. Duff Gibson is a Canadian Ol...

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March 21, 2021

You Want a Seat at the Table? Earn it

LEADERSHIP COMMUNICATIONS SERIES - Episode 2 Communications professionals have long stated they “want a seat at the table,” meaning communications needs to be part of the executive decision-making function. And that seat shou...

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March 14, 2021

The Trust Trifecta of Leadership

LEADERSHIP COMMUNICATIONS SERIES - Episode 1 There is substantial evidence that cultures of high trust outperform those where trust is low. There’s less employee turnover, higher employee engagement, better aligned organizati...

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March 7, 2021

The Psychology of Giving and Receiving Feedback

Adopting a growth mindset, as opposed to a fixed mindset, is one of the best strategies for accepting and giving constructive feedback. A growth mindset thrives on challenge and sees failure, not as evidence of unintelligence...

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Feb. 28, 2021

Is it Better to be Street-Smart or Book-Smart in PR?

Professional communications is about making an impact to help the organization. It must get things done, change attitudes, or at least understand them. At the same time, we need to be evidence-based, use “best practices”, pro...

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Feb. 21, 2021

Communication Strategies when De-escalation is Needed

Those who respond to help people in high-tension, or even life-threatening situations, need strong communication skills and the right training. Police Officers, Security Guards, front-line health care workers, even bus driver...

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Feb. 14, 2021

When the Words Mean Nothing – and the Message Means Everything

You may have recently heard on social media a song from the early 1970’s, Prisencolinensinainciusol, by Adriano Celentano. The song’s lyrics are in no language – total and utter nonsense. It was a smash hit in 1973 in Italy, ...

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Feb. 7, 2021

11 Capabilities of a Communications Professional or Team

The Global Capability Framework is the Global Alliance’s benchmark for how professionals in public relations and communications management perform at their best. It applies to individuals as well as those who assemble teams o...

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Jan. 31, 2021

The Success of Digital News Start-ups

According to World Press Trends 2019, digital news subscriber numbers are up 208% over the last five years. That could be a welcome sign that local news may survive after all. As many legacy news outlets struggle, industry an...

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Jan. 24, 2021

Exploring the Impacts of COVID-19 on Health Care Communications Profe…

In a special report, authors Anne Gregory, Ph.D., Bill Nichols, Ph.D., and Professor John Underwood examine the impacts of the COVID-19 pandemic for professional communicators in the English National Health Service (NHS). S...

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Jan. 17, 2021

Stirring the Right Pot

Throughout this COVID pandemic we all know frontline healthcare workers have been doing extraordinary work and working under exceptional stress. A few weeks ago, between Christmas and New Year’s, one physician in London, part...

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Jan. 10, 2021

Progress, in a World of Cancel Culture

Cancel Culture is a neologism meaning it’s a newly coined term. It’s essentially the phenomenon of publicly shaming, rejecting, and ceasing to provide support to people, companies, or stores if they are deemed unacceptable. C...

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