In many ways, the ground is shifting beneath our feet. PR professionals are shifting from traditional roles to becoming trusted advisors in a world where AI and data are reshaping the landscape.
Generative AI and advanced analytics are changing the way PR pros build strategies, measure success, and influence public perception. But how can AI be used responsibly? How do we go beyond simple metrics to understand true impact? And what skills are essential in this new era of PR?
Guest: Adrian Cropley, OAM, FRSA, IABC Fellow, GCSCE, SCMP
Centre for Strategic Communications Excellence
https://thecsce.com/
Stories and Strategies Website
https://storiesandstrategies.ca/
Subscribe here on YouTube or Follow this podcast on Apple, Spotify, or any podcast directory.
Leave a rating here with just one click https://ratethispodcast.com/storiesandstrategies
#publicrelationspodcast #prpodcast #storiesandstrategies @csce
