Ayeni Adekunle Samuel argues that Africa is often misunderstood or reduced to oversimplified stereotypes by global brands, agencies, and even tech platforms.

Despite Africa’s complexity, diversity, and economic importance, key decisions — including PR, marketing, and tech strategies — are still shaped in places like New York and London, often without African expertise or context.

Ayeni shares his personal journey as a Nigerian entrepreneur building a pan-African and international PR firm, highlighting both the structural barriers (like bias, access to capital, lack of representation) and the opportunities (especially in areas like AI and local innovation).

3:25 Local Advisors: The Key to Cross-Continental Success
4:38 Africa Is a Beast: Misunderstand It at Your Own Risk
16:14 Why Ayeni Loves America (and Why PR Budgets Matter)
17:13 Africa’s Talent vs. Its Economic Limitations
21:35 It’s Time for African Ideas: The Future Starts Now

Listen on your favorite podcast app https://podcast.storiesandstrategies.ca/episodes/