Search is changing faster than most PR professionals realize. For years, SEO was about keywords and backlinks. Now, with AI-driven tools like ChatGPT, Gemini, and Perplexity shaping how people find information, the game is shifting to AEO (Answer Engine Optimization).

Instead of tricking algorithms, brands need to prove expertise, authority, and trustworthiness at every turn. To stay discoverable, we need to craft smarter prompts, produce content that actually engages, and choose the right AI tools for visibility.

AI is rewriting the rules of credibility and your PR efforts might get left behind.

Watch For
1:50 How does AEO compare to SEO for Public Relations?
6:40 How is Google shifting to question-and-answer models?
10:48 Is AI-generated content really the problem?
14:59 How can you prompt AI like a pro?
18:51 What is Agentic AI

Guest: Johnathan Mast

Listen on your favorite podcast app https://podcast.storiesandstrategies.ca/episodes/