What if the smartest pitch you ever sent didn’t sound smart at all—but sounded real? In a world where inboxes are flooded with AI-polished messages, Lauren Passell makes a strong case for going the other way: writing like a human, listening like a fan, and leading with a story—not a sales hook. This episode unpacks how to stand out by showing up differently, not louder.
Watch For
2:06 Authenticity: The Unscalable Advantage
6:09 Why PR Pitches Should Be Love Letters
7:07 Tink’s AI-Free Zone: Bold or Backward?
11:39 Pitching as Collaboration, Not Transaction
13:13 Leadership Without Authority
17:57 High Conversion, Low Volume: The Tink Formula
24:42 Lauren’s AI Curiosity: A Question for the Next Guest
26:36 The Real Gift of Podcasting
Guest: Lauren Passell, Tink Media
Website - https://tinkmedia.co/
Email - lauren@tinkmedia.co
X - https://x.com/laurenpassell
LinkedIn - https://www.linkedin.com/in/lauren-passell
Instagram - https://www.instagram.com/tinkmedia/
Substack - https://podcastmarketingmagic.substack.com/
Podcast the Newsletter - https://podcastthenewsletter.substack.com/
Listen to the Full Audio Episode https://podcast.storiesandstrategies.ca/episodes/
@Curzon_PR @Curzonpr-London
