No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely), tell the truth…
Several years of living in a COVID World and the sudden emergence of all those crisis experts has the basics of crisis management drilled into our heads.
But one aspect doesn’t get as much hype: The need to build a solid reputation in advance so, like armor, it will protect you when the crisis hits.
A new book by TJ Winick dives into this principle.
Guest: TJ Winick
More about TJ (https://issuesgroup.com/staff/t-j-winick/)
TJ’s book Reputation Capital: How to Navigate Crises and Protect your Greatest Asset on Amazon (https://www.amazon.com/Reputation-Capital-Navigate-Protect-Greatest/dp/1523001844)
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