Reputation is often treated like an invisible asset—vital but fragile. And while we insure everything from homes to art collections, very few think to protect their name.
In this episode, we speak to PR pioneer Mark Borkowski about a bold new product: crisis insurance for individuals. It’s not just an idea—it’s a rethinking of how we prepare for the worst-case scenario in a world where reputation can be destroyed with just one social media post.
Watch For
0:23 Optimism Bias and the Denial of Crisis
9:16 How to Deliver Bad News to the Powerful
16:47 When PR and Legal Counsel Clash
22:05 Can You Insure Your Reputation?
26:06 Preemptive Crisis Management: How It Works
Guest: Mark Borkowski
Website - http://www.markborkowski.com/
LinkedIn - https://www.linkedin.com/in/markborkowski/
Listen to the Full Audio Episode https://podcast.storiesandstrategies....
@Curzon_PR @Curzonpr-London
