The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen to today – the funnel concept is either long dead or consistently proving itself alive and well.
Common criticisms:
• Too linear
• Imply a finite end
• Focus on conversion
• Rely on abundant attention
Are funnels being replaced? Or do they still capture the customer journey?
Guest: Megan Dougherty, One Stone Creative
Send Megan an email https://onestonecreative.net/contact/
On Twitter @oscpodcasting
On Instagram @oscpodcasting
Download (https://onestonecreative.net/state-of-business-podcasting-report-2022/) the 2022 State of Business Podcasting Report
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website (https://storiesandstrategies.ca/)
Do you want to podcast? Book a meeting with Doug Downs to talk about it. (https://calendly.com/storiesandstrategies)
Follow us on:
• LinkedIn (https://www.linkedin.com/company/80786700/admin/)
• Twitter (https://twitter.com/stories_strats)
• Instagram (https://www.instagram.com/stories_and_strategies_inc/)
• Facebook (https://www.facebook.com/StoriesandStrategies)
• Our NEW You Tube Channel (https://www.youtube.com/channel/UCpKSMBMjDx5rtPbqLtD5E6g)
Request (mailto:info@storiesandstrategies.ca) a transcript of this episode
Support the show (https://www.buymeacoffee.com/dougv)
