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Embracing AI as a Stakeholder in Public Relations

Here’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it as a stakeholder?

AI has the power to influence and even revolutionize industries from sustainable development to climate intervention. At the same time, we know the risks involve navigating ethical complexities and misinformation.

Maybe we need to expand our perspective beyond this tool we’re learning to use, and accept it as a complex voice we need to influence for the greater good.

Guest: Rupert Younger, Founder and Director of the Oxford University Centre for Corporate Reputation
X (https://x.com/profyounger?lang=en) | LinkedIn (https://www.linkedin.com/in/rupertyounger/) | Oxford University Centre for Corporate Reputation (https://www.sbs.ox.ac.uk/research/centres-and-initiatives/oxford-university-centre-corporate-reputation) | Enacting Purpose Initiative (https://enactingpurpose.org/) | Activist Manifesto (https://www.activistmanifesto.org/index.html)    

Publications
Rupert’s original article (https://www.sbs.ox.ac.uk/oxford-answers/ai-not-just-technology-it-has-become-stakeholder) in Oxford Answers
The reputation game: the art of changing how people see you (http://eureka.sbs.ox.ac.uk/id/eprint/6480)

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