As brands seek to cut through the digital noise, a fascinating trend has emerged: recording conversations with CEOs and decision-makers to create authentic, shareable content that humanizes their leadership.

Kendall Breitman shares her insights on why this strategy is resonating with brands and audiences and how storytelling and transparency are becoming key drivers of brand trust in today’s world.

Guest: Kendall Breitman, Riverside.FM
@kendallbreitman3433 @Riversidefm

Watch For
00:13 The The Rise of CEO-Led Content: A New Trend in Brand Communication
03:13 From Logos to Leaders: The Shift Toward Personal Branding
12:36 Audience vs. Community: The Evolution of Engagement
15:55 The Authenticity Dilemma: Controlled Messaging vs. Genuine Connection

Listen to the Director's Cut of this episode https://podcast.storiesandstrategies.ca/episodes/