An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands vs other brands. Among the findings:
• When people trust the content shown on the platform, they were more likely to trust the platform (and vice versa)
• The media channel being used (i.e., television news) has a significant impact on the level of trust in the content being consumed
• We think of television, radio, film, music, social media, print, outdoor ads, and video chats as media brands
• We don’t think gaming, online retailing, influencers or global tech brands are media
Guest: Steffen Heim
LinkedIn (https://www.linkedin.com/in/steffen-heim-4b4a98165/)
Download (https://www.hsu-hh.de/marketing/wp-content/uploads/sites/691/2022/11/Nr.-11-Definition-Media-Brand-and-Trust-in-Media-Brands.pdf) the study Exploring Trust in Media Brands today: Definition, Dimensions and Cross-National Differences
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