In today’s media landscape, journalists are drowning in pitches while PR professionals scramble for attention—often missing the mark entirely. But what if the problem isn’t the story, but the way it’s being told—and the tools we’re using to tell it?
In this episode, we sit down with Brett Farmiloe, the revivalist behind Help a Reporter Out (HARO), to unpack why this once-iconic platform fell off the radar, how he brought it back to life, and what it now takes to genuinely stand out in a journalist’s inbox.
Watch For
2:14 HARO’s Secret Formula: Helpful, Authentic, Relevant, On Time
4:21 Journalists’ Real Lives: Deadlines, Kids, and Side Hustles
5:29 Is the Definition of Journalist Changing?
9:05 Is This Only for Americans? Global Reach Breakdown
12:00 How to Win Over Skeptical (or Cranky) Reporters
12:52 The 14-to-1 Ratio: Why Journalists Are Overwhelmed
16:50 | Reviving HARO: Why It’s More Relevant Than Ever
Guest: Brett Farmiloe
Website - https://featured.com/
Email - brett@featured.com
X - https://x.com/BrettFarmiloe
LinkedIn - https://www.linkedin.com/in/brettfarmiloe
HARO LinkedIn - https://www.linkedin.com/posts/brettfarmiloe_haro-media-pr-activity-7317926685054488576-cVXU
