Jaguar is one of the most iconic luxury car brands in the world, known for its sleek designs and powerful engines. But has the company made a fatal mistake that could impact its future?
It’s Rebranding launched last week has drawn widespread and almost universal criticism. One writer even called it “Imminent Brand Immolation.”
Is this the end of Jaguar? Or does a cat always land on its feet?
Key Moments
1:22 An Ad Campaign Completely Lacking in Originality
4:22 Analyzing Jaguar's Strategic Pivot
6:42 Media Sentiment Analysis
10:26 Did They do ANY Focus Group Testing?
12:30 Balancing Living Your Values with Brand Legacy
14:35 Hypothetical Brand Rescue Plan
Guest Tyler Chisholm
@clearmotive
https://clearmotive.ca/
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