In public relations, success often depends on one quiet skill: knowing how to adapt. The best communicators read the room, sense the temperature, and adjust their tone without losing their message.
In this episode, we explore what it really means to be a PR chameleon – someone who can blend into the cultural landscape enough to connect, yet still stand out enough to be remembered.
Jessica Hope, founder of Wimbart, has built one of Africa’s most respected tech PR agencies by mastering that balance. From WhatsApp-based storytelling to navigating privilege, identity, and power across 54 distinct markets, Jessica reveals how empathy, adaptability, and emotional intelligence have become the true currencies of influence in global communications.
Watch For
02:00 How should brands approach the myth of a “homogeneous Africa”?
04:46 Is emotional intelligence the key to understanding African markets?
07:47 Why is WhatsApp the most powerful business tool in Africa?
10:40 Should brands adapt their values when entering African markets?
15:58 What does the media landscape look like across Africa?
Guest: Jessica Hope, Wimbart
Listen on your favorite podcast app https://podcast.storiesandstrategies.ca/episodes/
