Personal branding isn’t just for influencers or CEOs—it’s for anyone who wants to stand out, build trust, and create new opportunities.
Whether you’re an employee, entrepreneur, or freelancer, the way you present yourself can open doors or close them.
In today’s digital world, people aren’t just hiring résumés—they’re hiring reputations.
A strong personal brand can make you the go-to expert in your field, help you attract new clients, and even future-proof your career. But crafting a brand that feels authentic and powerful doesn’t happen by accident—it takes strategy, consistency, and a clear message.
It’s the business of being YOU.
Guest: Greg Wasserman
Watch For
00:09 Authenticity and Vulnerability Matter More Than Ever
03:28 Personal Branding is More Powerful Than Corporate Branding
06:24 Influence Comes from Being Authentically Yourself
19:46 - Consistency is the Key to Standing Out
Listen to the Director's Cut of this episode https://podcast.storiesandstrategies.ca/episodes/
