Is attention the new currency? Politicians, brands, influencers, even your neighbor’s viral TikTok are all competing for the same scarce resource: your focus.
But attention is slippery. It can make you a household name overnight and it can vanish just as quickly.
In an age where algorithms decide what we see and artificial intelligence rewrites how we discover information, the fight for attention has never been more intense.
What happens when public relations and communications agencies find themselves at the same crossroads media once faced? How do you win attention when the competition is everything else in the feed? How do you turn fleeting visibility into lasting credibility? And how do you build narratives that not only go viral but endure?
Watch For
00:00 Why is attention today’s top commodity?
4:36 How can brands stand out now?
7:03 Why earn attention over buying it?
8:23 What can PR learn from politics?
18:25 How did the left win with video?
Guest: Mark Lowe, Third City
Listen on your favorite podcast app https://podcast.storiesandstrategies.ca/episodes/
