Your reputation is your most valuable asset — but also the most fragile.
In today’s world, a single tweet, leaked email, or bad headline can trigger a crisis faster than you can hit "refresh." But reputation isn’t just about avoiding scandal — it’s about building trust, culture, and resilience before anything goes wrong.
In this episode, we speak with Emma Woollcott, one of the UK’s top legal experts in reputation protection, about what organizations need to know now to prepare for the headlines they hope they never make.
Watch For
02:46 Navigating Social Media Challenges
05:17 Crisis Preparedness and Management
08:00 The Dynamics of Crisis Response
10:56 The Role of Media in Reputation Management
13:16 The Future of News Consumption
16:04 Learning from Historical Figures
18:53 Communication Failures and Lessons Learned
26:03 Introduction and Community Appreciation
27:07 Guest Introduction: Emma Wolcott
27:17 Emotional Resonance in Branding
28:04 Crisis Preparedness as a Strategic Advantage
Guest: Emma Woollcott
Website - https://www.mishcon.com/people/emma-woollcott
LinkedIn - https://uk.linkedin.com/in/emma-woollcott-65324615
Email - emma.woollcott@mishcon.com
Listen to the Full Audio Episode https://podcast.storiesandstrategies.ca/episodes/
@Curzon_PR @Curzonpr-London
