One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative at the same time is hardly new – perhaps only the term “Nudge Theory” is what’s new.
In this episode we explore whether Nudge Theory is a brilliant concept of behavioural economics making life better for people, or a euphemism for psychological manipulation and social engineering.
Guest Rory Sutherland, Vice chairman Ogilvy UK (https://www.ogilvy.com/)
Book Rory to speak at your event (mailto:jla.co.uk)
Check out Nudgestock 2021 (https://www.nudgestock.co.uk/)
Have a listen to Rory's excellent podcast (https://podcasts.apple.com/ca/podcast/rory-sutherlands-on-brand/id1498819179)
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