What can political campaigns teach us about the art of public relations? Political strategist Matt Krayton explores how modern political campaigns have become masterclasses in PR strategy. From messaging and media to influencers and voter vibes, Matt breaks down what worked in the recent US election, what didn’t, and why.
Key segments
0:14 Preparation Time Directly Impacts Campaign Success
2:43 Broad Social Sentiment Often Overrides Hard Data
4:39 The Importance of Responding to Opponent Narratives*
9:39 Leverage Relatable Influencers Over Broad Celebrity Endorsements
13:27 Adapt Messaging for Specific Demographics
17:27 Simplify Success Stories for Media Consumption
20:57 Build a Diverse Media Ecosystem
Guest: Matt Krayton, Publitics
https://www.publitics.com/
Subscribe to this channel to follow this podcast weekly.
We also publish audio episodes every week that are differently produced https://podcast.storiesandstrategies.ca/episodes/
#prpodcast #publicrelationspodcast #storiesandstrategies
