There’s a rising tide of disinformation threatening corporate communication and financial stability. It’s increasingly influential and at times very well-funded.
Most recently there was the infamous Adidas hoax, where activists manipulated public perception to spark conversations about workers' rights.
A new tool called Wiztrust Protect is a blockchain-based solution designed to certify and verify corporate information, helping companies safeguard their reputation and ensure the truth prevails in an increasingly deceptive digital landscape.
Guest: Raphaël Labbé, Wiztrust
https://storiesandstrategies.ca/
@wiztrust #prpodcast #publicrelationspodcast #blockchaintechnology #storiesandstrategies
