Are public relations and marketing two distinct disciplines—or is PR simply one piece of the broader marketing puzzle? It’s a question that stirs up strong opinions in boardrooms, agencies, and comms teams alike.
Some argue PR is strategic storytelling aimed at building relationships, while marketing is focused on driving sales. Others say that in today’s world of integrated messaging, the separation is outdated.
In this episode, we take on the debate head-on, exploring how the roles overlap, where they diverge, and whether the modern media landscape has blurred the lines beyond repair. Is PR still its own function—or has it become just another lane on marketing’s highway?
Watch for:
00:42 Purpose Debate: Influence vs. Image
03:37 Tactics Debate: Earned vs. Paid Media
04:50 Measurement Debate: Impressions vs. Conversions
13:41 Organizational Debate: Who Owns the Message?
20:37 Evolution Debate: Then vs. Now
Listen to the Full Audio Episode https://podcast.storiesandstrategies.ca/episodes/
@Curzon_PR @Curzonpr-London
