What does it take to rebrand an entire nation? Not just a logo or slogan—but the name itself. Gökhan Yücel helped lead the campaign to officially shift the international name from Turkey to Türkiye.
It’s a move that goes far beyond semantics—touching diplomacy, identity, and global perception. Gökhan pulls back the curtain on how such a monumental change has been communicated to the world and why it matters more than most of us think.
But this conversation goes even deeper. From repositioning Türkiye as the “nexus of the world” instead of merely a bridge between East and West, to attracting the next generation of global investors, to reshaping the way governments confront disinformation and how strategic storytelling can reshape the image of an entire country.
Watch For:
00:00 Introduction to Gokhan Ujel
00:38 Renaming Turkey: A Strategic Communication Challenge
11:02 The Evolution of Country Branding
16:30 Digital Diplomacy and the New World Order
20:36 Rebranding Turkey: From Bridge to Nexus of the World
24:18 Targeting the West: Strategies for Perception Change
30:18 Combating Misinformation: A New Approach to Communication
Guest: Gökhan Yücel, Campaign Designer Hello Türkiye Country Rebranding Campaign
Email - gokhanyucel1@gmail.com
X - https://x.com/goyucel
LinkedIn - https://tr.linkedin.com/in/gokhanyucel
Listen to the Full Audio Episode https://podcast.storiesandstrategies.ca/episodes/
@Curzon_PR @Curzonpr-London
