The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable and consistent content to attract and retain a clearly defined audience, ultimately driving desired action. Key word? Valuable. In this episode, we speak with Amanda Milligan of Fractl, a Content Marketing Agency based in Washington, DC.
Guest: Amanda Milligan, Marketing Director, Fractl
amanda@frac.tl (mailto:amanda@frac.tl)
Amanda’s podcast is called “Cashing in on Content Marketing”
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