If you look at the data, increasingly consumers are saying they want to know where companies stand on social and political issues. Still less than one in five companies is actually willing to do so.
In this clip from the Stories and Strategies Podcast, Cision’s Jay Webster explains why the majority of companies are missing an opportunity.
Guest: Jay Webster
Cision Chief Product & Technology Officer and Cision Comms Cloud President
Apple Podcasts https://podcasts.apple.com/ca/podcast/stories-and-strategies-for-public-relations/id1512806323
Spotify https://open.spotify.com/show/1RPQxUUpvP8maOfezGnjVw
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