Punchy and perspective-shifting.

Robin Eldred makes the compelling case for leaning into short-form video content, joining the dopamine-fueled scroll fest with engaging clips that turn passive thumbs into potential subscribers. From TikTok reels to targeted ads, he breaks down the algorithmic reality of modern attention spans, sharing sharp insights on ad targeting, digital behavior, and what actually works in today’s fragmented attention economy.

At the same, there is clear evidence that advertising on social media DOES HELP YOUR PODCAST! Algorithms at Meta and Google can specifically target people with YOUR INTERESTS and in the right frame of mind to Stop the Scroll.

Watch For
1:53 Micro-content for macro impact
4:03 The algorithm advantage
6:09 Buckets, behaviors, and data trails
8:31 Ads on podcast platforms vs. Meta/TikTok
10:00 The power of precision targeting
11:42 Why people who “hate” might still engage

Robin Eldred
Wulver https://wulver.ca/
@wulverdigitaladvertising3343