Soft Power. It’s the concept of influence… not control – and it can shape global perceptions, drive brand loyalty, and create lasting impact.
In this episode we learn what soft power really means, now it differs from traditional PR, and how companies can use it to build trust, foster connections, and stand out in a competitive market (or even world order).
Through storytelling, cultural identity, and corporate responsibility, discover how your organization—or personal brand—can expand its reach and impact… all done softly.
Guest: Farzana Baduel, Curzon PR, President CIPR
@farzanabaduel6232 @Curzonpr-London @Curzon_PR @cipr1948
Website https://curzonpr.com/farzana-baduel/
LinkedIn http://www.linkedin.com/company/curzon-pr
Key Moments to Watch
00:00 Understanding Soft Power and Its Role in Public Relations
02:17 Leveraging Soft Power in Historical and Modern Campaigns
06:57 Psychological Insights and the Role of Familiarity in Marketing
11:35 Measuring the Impact of Soft Power in Corporate Strategy
Stories and Strategies Website https://storiesandstrategies.ca/
Listen to the audio episode for the Director's Cut https://podcast.storiesandstrategies.ca/episodes/
