What happens when a top political strategist forgets the rules of media engagement?

This episode of The Week UnSpun strikes a nerve for PR professionals as Doug unpacks Susie Wiles’ widely criticized Vanity Fair interviews, where a lack of structure, message control, and audience awareness turned rare access into a strategic failure. It’s a masterclass in what not to do when the stakes are sky-high.

Then, the conversation pivots to a claim that’s rippling through the industry in the UK. Sir Martin Sorrell declared on BBC Radio that PR no longer exists, prompting fierce pushback from Farzana. The team’s defense of the industry is both impassioned and insightful, raising a critical question for anyone in communications. Is PR losing ground, or is it finally stepping into its own power?

Watch for:
02:45 Trump Media Strategy Analysis and Lessons for High Stakes Communications
10:20 White House Media Fallout and Narrative Control After Recent Events
18:06 Is Public Relations Dead? Industry Debate on the Role and Value of PR
27:24 The Future of Public Relations and Media Strategy Looking Toward 2035
The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel

Folgate Advisors @FolgateAdvisors
Curzon Public Relations @Curzonpr-London
Stories and Strategies @storiesandstrategiesproduction
Request a transcript of this livestream

Listen on your favorite podcast app https://podcast.storiesandstrategies.ca/episodes/