Most agencies can tell you how their clients are doing but ask how they are doing and the room gets quiet. The truth is that even the best run firms skip their own checkups. Margins thin out, teams burn out, and culture drifts while the spotlight stays fixed on the next pitch.
But what if agencies treated their operations the way a doctor treats a patient, tracking vital signs, diagnosing problems early, and prescribing real solutions before things spiral.
From hidden symptoms to running a full-scale agency fitness test, in this episode we look at what separates a healthy firm from one that just looks good on paper.
Watch For:
00:00 What are the first agency "vital signs" to check?
01:26 What symptoms reveal deeper agency problems?
04:34 Are we at a breaking point in time with AI?
07:02 What healthy vs. unhealthy habits define agency success?
14:17 What was a major agency "aha moment" that changed everything?
Guest: Andy West, West of Center
Listen on your favorite podcast app https://podcast.storiesandstrategies.ca/episodes/