The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World over the last three quarters of a Century. CIPR is asking YOU to vote on one of the seven PR Campaigns shortlisted below as the best in the last 75 years:
• 1948-59 Rosa Parks and the Montgomery Bus Boycott
• 1960-69 Civil Rights Movement in the United States
• 1970-79 The first Earth Day
• 1980-89 AIDS activism: a medical breakthrough
• 1990-99 Virgin Atlantic vs British Airways
• 2000-09 iPhone Launch
• 2010-19 Climate Change: The Paris Agreement
• 2020-23 Covid, vaccinating the world
You’re familiar with each of these including some iconic moments and sound bites, but how much do you know about the actual campaigns? We cover them all in this episode.
If you were to pick just one… JUST ONE… what would it be?
Read (https://newsroom.cipr.co.uk/cipr-opens-voting-to-find-ultimate-public-relations-campaign-that-changed-the-world/) the CIPR News Release
SPOILER - Voting closed June 23, 2023 and the winner was...
2000-09 iPhone Launch
Guest: Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University
Email a.gregory@hud.ac.uk (mailto:a.gregory@hud.ac.uk)
On Twitter @gregsAnne
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