There is an anatomy of a disinformation campaign.
In this episode we reveal the tactics that make false narratives so dangerously effective. From the subtle beginnings of a lone post to the orchestrated amplification by bots, and finally, the unwitting spread by receptive hosts. These campaigns infect the public psyche faster than you can blink.
But we can fight back. We can invest in early warning systems, develop proactive diagnosis and intervention, and perhaps most uniquely, we can conduct experiments to test different interventions and techniques on audiences – simulating exposure to disinformation in a controlled environment.
Listen For:
4:40 Understanding the Life Cycle of Disinformation
9:36 The Role of Receptive Hosts (or DisInfluencers)
11:15 Importance of Early Warning Systems
15:06 Experimentation and Simulated Exposure
Guest: Shayoni Lynn, Lynn Group
Website (https://lynn.global/) | LinkedIn (https://www.linkedin.com/company/lynnglobal/)
How Hate Spreads: How Hate Spreads: A briefing note from The Misinformation Cell - Lynn (https://lynn.global/misinformation-how-hate-spreads-report/)
Mpox and Conspiracy Theories: Mpox and conspiracy theories - Lynn (https://lynn.global/mpox-and-conspiracy-theories/)
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