In this clip from the Stories and Strategies podcast, Steffen Heim makes a really key point every media brand should pay attention to. In his study "Exploring Trust in Media Brands Today, they found the distribution channel (where people hear or see the message) impacts their perception of your brand. If they hear your message on a social media channel they don't trust... they trust you less.
Listen to the full episode https://storiesandstrategies.ca/podcast/
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