Afraid of posting on LinkedIn? You’re not alone, and it’s not about time or talent, it’s about confidence.
In this episode we look at why communicators, especially women, struggle to show up confidently on LinkedIn.
Fear, not time or skill, is the biggest barrier to visibility. PR professionals who are used to writing for others often stumble when the byline is their own.
From how to post authentically without oversharing, to navigating gendered expectations in professional visibility, to practical LinkedIn content strategies (yes, including algorithm hacks!), we’ve got smart, tactical advice for anyone looking to show up and stand out online. Whether you're battling imposter syndrome or just wondering what to post next, this conversation is your confidence booster and content guide in one.
Watch For
00:00 Why don’t PR pros post on LinkedIn as much as they should?
03:30 How can you stay authentic on LinkedIn without oversharing?
05:56 Why is LinkedIn visibility tougher for women?
10:26 What’s the smartest way to grow on LinkedIn?
16:26 When and how should you post for the best LinkedIn reach?
Guest: Jo Jamieson
Listen on your favorite podcast app https://podcast.storiesandstrategies.ca/episodes/
