Most PR strategies still focus on the big three: social, legacy media, and search. But while everyone’s watching the headlines, the real conversations—the ones shaping trust, behavior, and brand reputation—are happening in people’s ears. Podcasts aren’t just a trend or another content format. They’re a strategic intelligence channel, and if you’re not monitoring them, you’re missing critical signals.
In this episode of Stories and Strategies, we talk to Bradley Davis, co-founder and CEO of Podchaser, the platform often called the “IMDb of podcasts.” From how global brands like Starbucks and Amazon use podcast data to shape campaigns, to why the most valuable audience insights aren’t public-facing at all, PR pros need to know what they can no longer afford to ignore.
Watch For
01:35 The Importance of Podcast Monitoring
05:12 Leveraging Podcast Data for Brand Strategy
09:25 The Evolution of Political Engagement Through Podcasts
13:57 Understanding Podcast Audiences and Their Dynamics
17:27 Practical Steps for PR Professionals in Podcasting
Guest: Bradley Davis, Co-Founder & CEO, Podchaser
Podchaser - https://www.podchaser.com/
Listen to the Full Audio Episode https://podcast.storiesandstrategies.ca/episodes/
@Curzon_PR @Curzonpr-London
