Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose.
In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative alignment with business goals.
The discussion emphasizes the necessity of strategic intent behind stories, citing examples by Marriott Hotels, a Fortune 50 company, and Ronald Reagan at the Berlin Wall.
Listen For:
03:44 Strategy Over Story
07:19 The Physical Power of Messaging
10:01 Audience Desires vs. Business Goals
18:53 The Historic Call to Action
Guest: Mike Nachshen, Fortis Strategic Communications LLC
Website (https://www.fortisstrat.com/) | LinkedIn (https://www.linkedin.com/in/mikenachshen/)
Read (https://www.prdaily.com/why-strategy-beats-storytelling-every-time/) Mike’s article in PR Daily about Why Strategy Beats Storytelling Every Time
Reagan Library Berlin Wall Speech (https://catalog.archives.gov/id/6014716)
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