In this short clip from the Stories and Strategies podcast Rhiannon Ruff discusses the surprising importance of Wikipedia for PR and communications, challenging the conventional wisdom of avoiding it as a source. She emphasizes how Wikipedia's dense information and links to reputable sources make it highly favored by search engines, making it crucial for individuals and brands to pay attention to and manage their presence on the platform.
Listen to the Full Episode here
https://storiesandstrategies.ca/podcast/
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