A great independent podcast is like a little gold nugget you've found at the bend in a river. Compared to those big network shows (that all kinda sound the same) nobody has found this little nugget and it's all yours and it's incredibly VALUABLE.
Frank Racioppi of Ear Worthy shares why the Klondike effort to find those gold nuggets is soooo worth it.
@tedk49
Moments to Watch
00:28 The Challenge of Finding Independent Podcasts
Frank explains that independent podcasts are often hidden gems, but they require effort to find. He compares the search to "panning for gold," emphasizing the difficulty of discovery.
03:07 How Independent Podcasts Can Build an Audience
The discussion shifts to how independent podcasters must create their own communities from the ground up. Frank notes that social media is not always effective and suggests alternative methods like niche engagement.
06:17 Niche Strategies for Growth
Frank gives an example of a sci-fi podcast successfully growing its audience by attending conventions and engaging with specific online communities, reinforcing the idea that indie podcasts thrive in targeted spaces.
09:54 Leveraging Influencers and Support Networks
How indie podcasters can gain visibility by connecting with influential voices who support independent creators. Frank shares insights about his newsletter, "Ear Worthy", which highlights lesser-known but high-quality podcasts.
Ear Worthy
Substack https://podalization.substack.com/
Blogger.com https://podcastreports.blogspot.com/
Newsletter on Medium https://medium.com/ear-worthy/tagged/newsletter
Stories and Strategies https://storiesandstrategies.ca/
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