The media landscape is changing – and fast.

In this episode, Tina McCorkindale, President and CEO of the Institute for Public Relations, breaks down the shift away from traditional news and the rise of emerging media. Drawing on insights from a recent survey with PepperCom, she explores how trust in media is evolving and what that means for public relations.

From the rise of podcasts and influencers to the decline of legacy outlets, Tina offers essential strategies for communicators in today’s fractured media world.

Listen For:
01:16 - How Media Relations Has Changed in the Age of Social Media
03:32 - The Impact of News Avoidance on Society
08:06 - Legacy Media vs. Social Media for the Next Generation
11:44 - The Importance of Media Literacy for a Healthy Democracy

Guest: Tina McCorkindale, PhD @tmccorkindale @instituteforpublicrelation3713
Website: https://instituteforpr.org/ipr-bio/dr-tina-mccorkindale-2/
LinkedIn: https://www.linkedin.com/in/tinamccorkindale/
Google Scholar Profile: https://instituteforpr.org/ipr-bio/dr-tina-mccorkindale-2/