Executives are finally beginning to understand the power of participating in digital channels.

“What if I mess up?”
“Why would anyone want to hear from ME?”

Those were the common excuses until about five years ago when the trend lines changes and it was mor common for executive leaders to BE on social media than not.

Still, most sound like cheerleaders for their company don’t they? We aren’t REALLY getting to know them, just where they work and a less-than-subtle message about why we should support or even patronize their organization.

How to help them sound more authentic? More real? Maybe there is a way.

Listen For
00:40 Progress in the C-Suite’s Digital Adoption
1:57 Frank Cooper’s LinkedIn Success Story
3:00 Sarah Blakely’s Instagram Approach
10:38 Social Media’s Reach vs. Podcasting’s Depth
16:31Crafting a Narrative Framework for Executives

Guest: Jess Jensen, Co-Pilot Communications
http://www.copilotcommunications.com

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