Guest Sue Heuma
00:19 Underrepresented at the Table
Sue highlights how PR often isn’t seen as strategic enough for the C-suite, and how women aren’t given enough chances to showcase their leadership.
01:37 Women Left Out of Informal Networking
Sue discusses how relationship-building happens informally—like on the golf course—and women are often excluded from those spaces.
03:31 The Mentorship Gap
Lack of mentors and access to informal networks makes it harder for women to break into leadership roles.
04:49 Scarcity Mindset Among Women
Sue reflects on how earlier in her career, some women felt like there was only room for one at the top—and how that’s starting to shift.
06:24 Double Standards in Leadership Styles
Men are given more flexibility in how their leadership is perceived, while women are heavily judged for tone, volume, and behavior.
07:54 Talked Over and Ignored
Sue shares that being interrupted or overlooked in meetings is still common—and gives advice on how men can be better allies.
11:09 Confidence Gap in Applications
Women often underestimate their qualifications—Sue advises them to consider their full life experience, not just work history.
15:39 PR’s Golden Moment During Crisis
Sue explains how the pandemic briefly elevated PR to a strategic role—but warns it’s sliding back to being seen as tactical.
17:13 Talk Outcomes, Not Likes
She urges PR pros to shift from vanity metrics to impact and conversion—language the C-suite actually values.
Listen to the Full Audio Episode https://podcast.storiesandstrategies.ca/episodes/
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