Nonprofits often describe themselves with a strange sense of pride: “We’re the best kept secret.” But in an era where funding is shrinking, donor expectations are shifting, and public trust must be earned every single day, staying a secret is no longer a virtue. It’s a liability.

So why do so many NGOs still hide behind humility, overwhelm, or the hope that their good work will somehow speak for itself?

It’s same problem everywhere. Leaders who underestimate the power of strategic communication. Teams overwhelmed by tactical delivery. Fundraisers separated from PR staff. And organizations with extraordinary missions that remain invisible. In this episode, how nonprofits can step out of the shadows, communicate their value with confidence, and build the visibility they need to survive and serve.

Watch For
02:39 The Importance of Visibility in Nonprofits
05:29 Building Trust and Ethical Stewardship
08:20 The Role of PR in Nonprofit Organizations
10:57 The Unique Psychographics of Nonprofit PR Professionals
13:35 Strategies for Effective Nonprofit Communication
16:20 The Future of PR and AI in Nonprofits
18:54 Final Thoughts and New Year Resolutions

Guest: Marc Whitt

Listen on your favorite podcast app https://podcast.storiesandstrategies.ca/episodes/